Don't Rename Your Existing Organization Unless...

Renaming an EXISTING org isn't easy. If you're able to land on a name and a unified identity, congratulations. That means that the core team is on board. Now you have to tell the rest of your world about the new name. That is it's own campaign in every sense of it. Educating the community on "the new you", ensuring that ALL branded collateral, printed and digital aligns with the newly established brand identity....is about a third of what needs to be done.

Kyle AspergerJanuary 2, 2024studio 301, branding, renaming, marketing, non, nonprofit, aspire scholarships, case study

The Marketing Dilemma: Why Nonprofits Should Invest in Marketing for Sustainable Growth

Despite the numerous benefits of marketing, nonprofits often fall prey to the "marketing myth," the belief that spending money on marketing is a waste of resources. Here are some common misconceptions and ways to overcome them:

The Power of Analytics: Unleashing the Potential of Nonprofit Marketing

Studio 301, a leading nonprofit marketing agency based out of Denver, Colorado, firmly believes that all creative marketing solutions should be packaged with analytics.

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