Renaming an EXISTING org isn't easy. If you're able to land on a name and a unified identity, congratulations. That means that the core team is on board. Now you have to tell the rest of your world about the new name. That is it's own campaign in every sense of it. Educating the community on "the new you", ensuring that ALL branded collateral, printed and digital aligns with the newly established brand identity....is about a third of what needs to be done.
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Choosing the right name for your nonprofit is a significant decision that involves a mix of creativity, strategy, and legal considerations. It's more than just a label – it's the embodiment of your mission, the gateway to your online presence, and the foundation for your brand identity. By carefully considering the relevance to your mission, URL availability, state registration, trademark protection, future growth potential, and inclusivity, you can select a name that resonates with your audience and stands the test of time. If needed, seek professional advice to navigate the legal complexities and ensure a seamless naming process for your nonprofit organization.
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