Renaming an EXISTING org isn't easy. If you're able to land on a name and a unified identity, congratulations. That means that the core team is on board. Now you have to tell the rest of your world about the new name. That is it's own campaign in every sense of it. Educating the community on "the new you", ensuring that ALL branded collateral, printed and digital aligns with the newly established brand identity....is about a third of what needs to be done.

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