chromAdjust Nails

OVERVIEW

We helped to bring a new, eco-friendly product to the nail polish marketplace.

chromAdjust Nails (chromadjust.com) Is the world’s only 100% sustainable nail polish distribution system. They’re eliminating single use polish bottles from the industry and drastically reducing the total amount of nail polish produced to meet consumer demand.

deliverables

• Brand Identity System (Logo, Typography, Colors, Imagery)

• Brand Narrative (Copywriting)

• Investor Deck (Strategy/Layout Design)

• Investor Video (Video Editing)

• Website Wireframes (UX, Design)

• Hero Video for Product Reveal (Storyboard, Video Production/Editing)

• Website Build for Ecommerce (Web Design)

Pain Point: I have a crazy idea…

The product exists strictly in the mind of the inventor. Great! How do we actually bring it to life? 

Here’s our hint: Expert strategy plus the right partnerships in the form of a trustworthy agency (like Studio 301).

TEAM:

Kyle Asperger - Project Management, Creative Direction, Lead Design

OLIVIER ROBIDOUX - Video Editing

OpenMedium (Jon Rottier, J. Eric Hill) - Ecommerce Web Development

Ready for your rebrand?

SOLUTION: start with the strongest product idea, then build. 

Inventor, Sam Lee, came to Studio 301 needing a reliable agency partner that would bring life to his brain child, chromAdjust Nails.

Studio 301 saw to it that the brand identity and narrative came to life in the form of a brand system that will carry through to multiple future products yet to come. 

Once the strategy for the brand guide and the narrative was established, we built out investor materials: a presentation deck and a video going through the content of the deck (because who doesn’t like videos?).

From there, Studio 301 brought one of our trusted partners in to handle the ecommerce website development - OpenMedium. Ecommerce is incredibly robust with many moving parts. chromAdjust Nails has a beautiful website up and running that can accept pre-orders (built on WooCommerce).

Idea: chromAdjust Nails. On-demand, eco-friendly nail polish color mixing at home.

No. We can do better than just an idea.

With our help, the product is in the pre-sale phase, readying up for manufacturing.

“I found Kyle and Studio 301 after a long and exhaustive search for an agency to handle my startups branding and pitch deck creation. At the start I was completely lost in this process but Kyle helped explain everything in a way I could easily understand. Over the course of a few months we slowly molded a fun idea into what will soon become a household name that will change the world forever.

Once branding and pitch deck creation were mostly complete, Kyle arranged to bring on OpenMedium for web development and acted as a liaison between myself and OpenMedium to always make sure company branding and design was uniform across all forward facing channels.

Kyle's expertise in video editing was showcased by creating gorgeous promotional material that has already gotten us a ton of great exposure. I knew it was a winner when I played it for my newborn and it got him smiling instantly!

Over the last 6 months, working with Studio 301 has truly been a rewarding and educational experience I couldn't have gotten anywhere else. If you are on the fence about whether to hire Studio 301, get off it and get started as soon as possible, you wont regret it. chromAdjust would not be what it is without Studio 301.” - Sam Lee, Founder, chromAdjust Nails