Photography, Videography >> Product, Food, Lifestyle, Organic and Paid Social Media

True Lemon’s Product Photography for Social Media

In partnership with Foxwerx, we were instrumental in doubling their annual income within a year and a half by developing a media strategy and leveling up the quality of their e-commerce imagery/video content.

 
 

OVERVIEW

True Lemon (@truelemon) has made a splash in the powderized fruit market. They're competing with the likes of Mio, Powerade and other similar powder pack water enhancement products.

Areas of Interest

Photography > Videography > Lifestyle > Image Manipulation > Image Compositing > Food Styling > Social Media > Website Design

Pain Point: Quality Product, Lackluster Visual Storytelling

True Lemon was seeing new excitement around their products and thus, were in a position to ramp up marketing efforts. One of their underlying issues was their visual storytelling.

It did not look as it should (refined, strategic and delicious).

They were employing multiple vendors. By extension, the imagery and video elements the brand had at their disposal were disparate, sloppily handled assets that didn't showcase the zestiness of the product.

Solution

One Studio to rule them all (kidding...kinda).

By keeping the visual asset creation under Studio 301's learned roof (as opposed to multiple vendors), True Citrus's social channels became more cohesive and vibrant.

Between our agency partner (Foxwerx) and Studio 301, we were able to strategize and forecast a yearly media buy for True Lemon and set them up with intentional visuals to craft their narrative.

 
 
 

When your brand needs a marketing partner that understands your challenge fully and intuitively, Studio 301 can be the Swiss Army knife in your toolkit. In other words, we help stuck brands to destroy barriers in order to communicate effectively with intention.