Research / SEO Analysis / Rebranding / Long Form Blogs >> Brand Revitalization 

INLAND OCEAN COALITION

Nonprofit Rebranding

 
 

OVERVIEW

This case study examines the transformational journey of the Inland Ocean Coalition (IOC), a nonprofit organization committed to protecting and conserving oceanic ecosystems. Faced with challenges such as low brand recognition and limited online visibility, the IOC recognized the need for a comprehensive rebranding strategy and improved search engine optimization (SEO) for their website. This case study explores the various steps and outcomes of the rebranding process, including the development of a new visual identity, long form blog content, and effective SEO strategies, ultimately showcasing how the IOC significantly benefited from these initiatives.


Process

Research > Visual Identity Redesign > Logo & Typography Revitalization > Long Form Blog Content Creation > SEO Optimization


Problem: Drifting Away from their audience

The IOC's initial brand identity and website design did not effectively communicate its mission and activities. The organization struggled to attract attention and engage with its target audience. Recognizing the need for a change, the IOC embarked on a rebranding journey to redefine its visual identity and enhance its online presence.


Team:

Kyle Asperger - Creative Director, Project Manager
Kayla Faires - Marketing Strategy, Analytics
Hannah Blatter - Lead Graphic Designer
Dan Cox - Copywriter
Chris Alexis - Copywriter

SOLUTION: shine a spot light on the brand. 

Rebrand them and equip their team to resonate more accurately with their target audience.

Phase 1. Research
Our team conducted thorough market research to gain insights into their target audience. By identifying key messages, core values, and platforms with which their audience engaged with, we developed a clear strategic direction for the rebranding process.

Phase 2. Visual Identity Redesign
Our team redesigned the IOC's visual identity, including the logo, color palette, typography, and brand guidelines. The new visual identity aimed to better reflect the organization's mission, evoke emotions, and enhance brand recognition.

Phase 3. SEO Optimization
We conducted an in-depth SEO analysis of the IOC's website. We equipped the IOC to improve its search engine rankings and organic traffic by optimizing website content, meta tags, headings, and URLs.

Phase 4. Longform Content Creation
The IOC needed high-quality, engaging, and informative content that resonated with its target audience. By consistently publishing blog posts, articles, and educational resources, the organization enhanced its online authority and attracted inbound links, which positively impacted its SEO efforts. Our copywriters provided multiple pieces for the IOC to publish, all of which maintained the brand voice and educational details.

Outcome: Increased brand recognition and a thorough understanding of how the IOC can achieve higher rankings in search engine results, leading to increased organic traffic and exposure to potential supporters, partners, and donors.

 
 
 

When your nonprofit needs a marketing partner that understands your challenge fully and intuitively, Studio 301 can be the Swiss Army knife in your toolkit. In other words, help guide your team out of the chop and shine a light on your destination.