PHOTOGRAPHY >> Hospitality, Food, Real Estate.

DRAKE BAY GETAWAY

 

OVERVIEW

Drake Bay Getaway Resort, an award winning Costa Rica eco-luxury boutique hotel, offering adventure tours, wellness, and spectacular ocean and mountain views.

Process

Understand Client Goals > Buy Sunscreen > Prep + Pack Gear > Create Shot List > Execute Efficiently > Hydrate > Retouch Images > Transfer Final Files to Client

Pain Point: Crowd Sourced Imagery

Drake Bay Getaway has been asking its guests to submit their favorite photos they took throughout their stay so they could use them for promotion.

When your Resort is catching the attention of Forbes Travel Guide, Trip Advisor and Conde Nast Johenson’s to name a few, they require top notch imagery. No acceptions. Unfortunately, due to the nature of their guest-made imagery, Drake Bay Getaway had little to show.

Crowd funded photography. Economical, plentiful, yet inconsistent, and often poor quality.

Solution

Scrap the crowd sourced imagery and fly in a pro. A professional photographer guarantees that the whole story will be told in a consistent style.

The photo editor at Forbes Travel Guide, for example, requires images to be a minimum of 300dpi at a certain dimension for optimal viewing cross platform. Why not have someone making imagery that speaks the editor’s language?

Results

Before 301, Drake Bay Getaway was charging $600/night.

After 301, they were able to charge $1,000/night.

Amongst their numerous awards, the Drake Bay Getaway has been named the top Eco-Luxury Resort in the world.

 
 
 

When your brand needs a marketing partner that understands your challenge fully and intuitively, Studio 301 can be the Swiss Army knife in your toolkit. In other words, we help stuck brands to destroy barriers in order to communicate effectively with intention.