BRAND STRATEGY >> Visual Identity  

Custom Permits Rebranding

The Custom Permits brand is now accessible, recognizable, and efficient.

In an otherwise stagnant industry, they’ll make the right first impression with a cohesive visual identity.

 
 

OVERVIEW

Through reliable service and innovative technology, Custom Permits guarantees truckers’ permits in an efficient and affordable manor.

Process

Initial Client Meeting > Market Research > Logo Design and Iterations > Stock Image Finding > Business Card Design + Production > Create Design Guide > Transfer All Final Files to Client.

Pain Point: Cool New Tech, Same Old Company

The process of obtaining permits to get a big rig on the road is tedious. Custom Permits created an app to simplify the entire permit process, something unheard of in the permitting sector.

Custom Permits has been in operation for roughly the last 40 years. They never needed a brand because word of mouth brought them enough clientele. Because they’re on the cutting edge of the permit industry, they need a recognizable brand to help them stand out from the competition.

Solution

Canvas their client base with a palatable questionnaire and based off of the answers, design a brand that caters to those individuals. Deliver the brand in the form of a design guide to be utilized internally.

 

Ready for your rebrand?

 
 
 

When your brand needs a marketing partner that understands your challenge fully and intuitively, Studio 301 can be the Swiss Army knife in your toolkit. In other words, we help stuck brands to destroy barriers in order to communicate effectively with intention.