Conquering Columbus Podcast Rebranding

OVERVIEW

The Conquering Columbus podcast is dedicated to covering the stories of those throughout the city that are doing extraordinary things in the fields of business, medicine, athletics, and more.

Process

Brand Audit > Layout the attack plan > Logo & Typography Revitalization > Social Media Revitalization > Content Creation > Website Wireframe > Redesign Investor Materials > Provide Ongoing Support as Needed

Pain Point: All Talk…Literally

The Conquering Columbus team dedicated their efforts, and rightfully so, to scheduling and capturing stories for their podcast. Little energy was given to the marketing of it all because of that. The existing brand was strong but under utilized.

Additional Credits:

Kyle Asperger - Creative Direction

Olivier Robidoux - Creative Execution

Matt Ray - Drone Videographer

Gregg Henry - Web Development

Ready for your rebrand?

SOLUTION: Revitalize the brand. 

We brought new life to their social media and web presence. The rest? Well, we trimmed the fat to ensure that people could access the episodes when they want 'em’ and not have to worry about getting caught up with something less productive. 

The logo and typography was our initial touchpoint - we cleaned it up in order to prevent any unnecessary pitfalls the old type choices may have led to.

We addressed the color scheme like a convenience store in its last week of business - everything must go. We were left with black and white. Bold and simple. 

Monochrome became the driving element of our design process. With it in mind, we proposed different templates for their Instagram and reverse engineered the social presence into a website wireframe. An outside developer brought it to life in a way that, like their Insta, the CC team could easily update it regularly. 

In that vein, the Conquering team needed investor materials that looked refined but could be updated on a whim. We provided them with Keynote templates to do just that…no point in having them download and pay for and learn the Adobe programs.

Something was missing this whole time though…

Mike and Josh. The guys behind the interviews. A critical part that, on their old site, were mentioned separate from their work - the episodes!

We brought them straight to the forefront so their fan base can connect with them immediately. With the help of Matt Ray’s drone piloting, we helped showcase the two guys in their beloved city by creating an intro video designed to live on their home page.