CENTEGIX

About centegix

Centegix is a company that offers safety and security solutions for a variety of sectors from education, commercial, healthcare and more. The Centegix system allows staff members to alert security and emergency personnel by pressing a button on a wearable badge. When activated, this system provides exact location details, which can be invaluable during emergency situations.

The goal of Centegix's system is to ensure faster response times in crises, enhance communication, and ultimately save lives in emergency situations. 

Process

Strategize > Rewrite > Build Wireframes > Establish Google Analytics > Develop and Implement

Problem: Out of Touch with thier market

Centegix, in preparation for a product launch, needed to optimize their web presence. Customers were not understanding the essence of their product due to an outdated and overcrowded website.

Team:

Naveed Usman - Project Quarterback, Marketing Analytics

Kyle Asperger - Project Manager, Creative Direction

Jon Rottier - Web Development, SEO, Strategy

Hannah Blatter - Graphic Design 

Kristen Rocco - Copywriter, SEO, Strategy

SOLUTION: Reposition and redesign 

Starting with our understanding of their market, we began with the website copy and rewrote every last bit of it for the most crucial pages of their website. Resonance, education, and accessibility were our key goals in that we needed their market to see the importance of investing in their product by seeing how it can save lives. They needed to have a full understanding of how the technology works and how it integrates within their existing ecosystem. And we needed to ensure that the website followed proper accessibility standards.

With an understanding of their preferred KPI's, we set them up with GA4 so they could track the crucial interactions after their product launch. 

Oh, and we even trained their in-house developers on how to make updates on their back end. Previously, the back end of the site was...less than tidy. Jon was able to clean it up and build systems in place to optimize the building process moving forward. 

Experience the Centegix Website

In essence, we repositioned their brand messaging, redesigned their web presence, laid the foundation for their marketing team to accurately track KPI's and analytics, and even trained their staff to go forth and conquer.